Playskool

mood boards • brand development • logo redesign • ecommerce • package design • photography art direction

  • Spearheaded a major creative rebrand of Playskool, relaunching a 92-year-old brand as an Amazon exclusive line

  • Led a cross-functional team to develop the new brand identity and voice. Redesigned the logo, developed e-commerce assets, and designed innovative frustration-free packaging

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