PJ Masks

brand development • package design • ecommerce • photography art direction



  • Designed the line looks for the Nighttime Neon and Underwater Heroes retailer capsule programs

  • Developed a brand style for digital assets, ensuring a cohesive look across e-commerce and social media, and cut asset development costs by 50% by identifying redundancies and streamlining resources

  • Created a dynamic product rendering style with rendering specialists in the Hong Kong office, and worked with in-house photographers to develop a lighting scheme that brought the same energy to lifestyle photo shoots

  • Managed the packaging production process for more than 80 products, with an understaffed team during the pandemic, and achieved a 100% on-time delivery rate 

  • Managed relationship with our licensing partners in the UK

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