FurReal

package design • photography art direction

  • Directed innovative lifestyle photo shoots, utilizing set, wardrobe, and lighting to tell visual stories and capture children’s emotional connection with FurReal toys

  • Increased efficiency by coordinating photo shoots for an entire season at once, saving time and money, and helped lead a push to increase diversity in lifestyle photography

  • Improved packaging timelines by introducing additional checkpoints early in the process

  • Developed a team onboarding package to streamline new hire training

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