FurReal
package design • photography art direction
Directed innovative lifestyle photo shoots, utilizing set, wardrobe, and lighting to tell visual stories and capture children’s emotional connection with FurReal toys
Increased efficiency by coordinating photo shoots for an entire season at once, saving time and money, and helped lead a push to increase diversity in lifestyle photography
Improved packaging timelines by introducing additional checkpoints early in the process
Developed a team onboarding package to streamline new hire training